Cheerio's has partnered with Page's Seeds to raises awareness in the loss of pollinators. Every marked box of Cheerio's provides a package of Cosmos Sensation Mix to be planted.
Scroll down to the bottom to check out a video Cheerio's shared to spread the word on their initiative!
“Cosmos is a lovely garden flower that provides food for bees without risk of becoming invasive. It’s easy to grow, cheerful to look at, and hums with activity from gentle bees, says Eric Lee-Mäder, co-director of the Xerces Society’s Pollinator Conservation Program. “While it is not a substitute for large-scale protection and restoration of native wildflower habitat, especially on farms where it’s needed most, small pollinator gardens like those you can create with Cosmos provide an additive value to bees, making our backyards and urban areas more hospitable and favorable for all pollinators.”
On the Cheerio's website they go on to share information about their initiative and the actions they are taking to increase the bee population: "By 2020 our oat farms will host about 3,300 acres of nectar- and pollen-rich wildflowers, which are full of the nutrients bees and other pollinators need to stay strong. Working with the Xerces Society, we have already made amazing headway by engaging dozens of oat farmers with active work to get more habitat planted on their farms. The first native wildflowers were seeded at some farms beginning in early 2017 with more being planted all the time. This work is literally changing the landscape for bees in some of the major oat growing regions of the north-central United States and central Canada."
